What to Wear for Your Branding Photos | Chicago, Oak Lawn, Beverly & Alsip Branding Photographer

Your branding session is all about telling your story through photos — and what you wear plays a huge part in that. Whether you’re a small business owner, creative professional, or corporate leader, your wardrobe helps communicate your personality, confidence, and professionalism.

As a branding and headshot photographer serving Oak Lawn, Beverly, Alsip, and the Chicago southwest suburbs, I help clients choose outfits that reflect their unique brand while looking timeless and polished.

1. Dress Like Your Brand

Before your session, think about how you want people to feel when they see your photos. Are you aiming for approachable and friendly? Bold and confident? Clean and modern?

• For corporate or professional brands: Choose tailored pieces, solid neutrals, and classic layers.

• For creatives and entrepreneurs: Incorporate texture, soft colors, or your brand color palette to show personality.

• For wellness or lifestyle brands: Flowing fabrics, soft tones, and comfortable silhouettes create a relaxed, approachable vibe.

💡 Tip: If your brand has a color palette, include one or two of those tones in your outfits for a cohesive look across your website and social media.

2. Choose Layers & Versatility

Layers photograph beautifully and give you variety without needing a full wardrobe change. Consider blazers, cardigans, or light jackets that you can easily remove for a new look.

You can also mix structured pieces (like a blazer or dress shirt) with more casual layers (like a sweater or flowy blouse) for flexibility in your branding gallery.

3. Keep Patterns Simple

Small prints or bold patterns can sometimes distract from your face. If you love patterns, choose soft, minimal designsor pair them with solids to balance your look.

Avoid bright neon colors or busy stripes, as they can cast color onto your skin or draw attention away from your expression.

4. Bring a Variety of Outfits

For branding sessions, I recommend bringing 2–3 outfit options:

• A polished professional look (for LinkedIn, websites, press)

• A relaxed, lifestyle outfit (for social media or behind-the-scenes content)

• A look that reflects your everyday brand style

I can help you plan which outfits fit best for your session location or backdrop — whether it’s an urban Chicago setting, a cozy Beverly studio, or a clean natural-light space in Oak Lawn or Alsip.

5. Pay Attention to Details

Wrinkles, lint, and ill-fitting clothes can stand out in high-resolution photos. Choose clothes that fit comfortably and photograph well from all angles. Simple accessories like earrings, watches, or necklaces can complete your look without being distracting.

And don’t forget shoes — they might make it into a few shots!

6. Brand-Friendly Backdrop Options

In my branding and headshot sessions, you can select from a range of backdrops and environments to fit your style:

• Clean studio setups in New Lenox and Frankfort

• Warm, lifestyle-inspired spaces in Beverly and surrounding Chicago neighborhoods

• Outdoor or urban backdrops for a modern, creative feel

We can also change backdrops digitally for cohesive visuals across your website, marketing, and social media platforms.

7. Confidence Is Key

The most important thing you can wear is confidence. When you feel comfortable and authentic, it shines through every photo. I’ll help guide you through natural poses and expressions so your photos look genuine and aligned with your brand.

Ready to Book Your Branding Session?

Whether you’re refreshing your LinkedIn headshot, updating your website photos, or planning a full personal branding session, I’d love to help you create a set of images that truly represent you.

📸 Book your branding session here: https://www.breemariephotography.com/branding-headshots